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中国的京东购物网正在关闭其在印度尼西亚和泰国的电子商务服务。
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该公司的当地网站显示,它将从3月3日起结束在泰国的服务,从3月底起结束在印度尼西亚的服务。
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京东将于2月15日停止在这两个国家接受订单。
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该公司在一份声明中说,它将继续通过其供应链基础设施服务全球市场,包括东南亚。
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京东未能与阿里巴巴的Lazada、Sea Ltd的Shopee和GoTo Group的Tokopedia等大型企业竞争。
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在中国,京东一直面临着经济放缓和严格的COVID抑制的影响,这促使其削减成本和裁员。
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亚洲集团顾问公司(Asia Group Advisors)驻曼谷的合伙人Nattabhorn Buamahakul表示,JD的退出反映了东南亚地区高度竞争的电子商务格局。
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TechMoat咨询公司驻北京的合伙人Jeffrey Towson说,京东正在退出消费者方面的业务,专注于与中国消费者联系的东南亚商家、品牌和物流基础设施。
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China’s JD.com is closing its e-commerce services in Indonesia and Thailand.
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The company’s local websites showed that it will end services in Thailand from March 3 and Indonesia from the end of March.
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JD.com will stop taking orders in both countries on February 15.
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The company said in a statement that it will continue to serve global markets, including Southeast Asia, through its supply chain infrastructure.
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JD.com failed to compete against larger players such as Alibaba’s Lazada, Sea Ltd’s Shopee and GoTo Group’s Tokopedia.
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In China, JD.com has been facing a slowing economy and the impact of strict COVID curbs, which has prompted cost cutting and worker layoffs.
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Nattabhorn Buamahakul, a Bangkok-based partner at Asia Group Advisors, said JD’s exits reflect the highly competitive e-commerce landscape in Southeast Asia.
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Jeffrey Towson, a Beijing-based partner at TechMoat Consulting, said JD.com is exiting the consumer side and focusing on Southeast Asian merchants, brands and logistics infrastructure that connect with Chinese consumers.
链接:China's JD.com to shut e-commerce sites in Indonesia, Thailand | Reuters