Bud Light - Taylor Swift and Travis Kelce isn’t just a budding romance — Tayvis is a front in the war against MAGA

[brief (六度編譯)]

Bud Light is an American-style light beer that is brewed by Anheuser-Busch, a subsidiary of the global brewing conglomerate, Anheuser-Busch InBev. First introduced in 1982, Bud Light is one of the best-selling beers in the world and is popularly known for its crisp and refreshing taste, which has earned it a loyal fan following all over the globe.

History and Origins

Bud Light was launched in 1982 in the United States as a light alternative to the original Budweiser. The beer was created to cater to the increasing demand for lighter and lower calorie beers, a trend which had started gaining momentum in the 1970s. Bud Light was an instant success and soon became favorite of beer drinkers in the United States.

The beer is brewed using high-quality malts, rice, hops, and water. The ingredients are sourced from different parts of the world, and the beer is brewed in various Anheuser-Busch facilities across the United States. Bud Light is also brewed in Canada, Europe, and Latin America, and is exported to over 40 countries worldwide.

Ingredients, Taste, and Aroma

Bud Light is brewed using a blend of barley, rice, hops, and water. The beer uses a unique brewing process, which includes fermentation with Anheuser-Busch’s distinctive strain of yeast, which gives the beer its signature taste. The use of rice in the brewing process gives Bud Light its crisp, clean taste and light body, which have made it one of the best-selling beers worldwide.

Bud Light is a refreshing beer that has a smooth, clean finish. The beer has a mild taste of malt and hops, with a subtle aroma of citrus and grass. The beer is lightly carbonated, which makes it easy to drink and perfect for any occasion.

Varieties

Over the years, Bud Light has expanded its product line to include different varieties of the beer, catering to different tastes and preferences. Some of the popular varieties of Bud Light include:

1. Bud Light Lime - A twist on the classic Bud Light, Bud Light Lime is brewed using lime peels and has a refreshing, citrusy taste.

2. Bud Light Orange - Launched in 2018, Bud Light Orange is brewed using natural orange flavor and has a mildly sweet taste.

3. Bud Light Platinum - A stronger version of the original Bud Light, Bud Light Platinum has an alcohol content of 6%, making it ideal for people who prefer a higher ABV.

Marketing and Advertising

Bud Light has a long history of using creative marketing strategies to promote its brands. One of the most famous campaigns was the “Real Men of Genius” radio campaign, which ran from 1998 to 2009. The campaign was a tribute to everyday men who indulge in activities like fishing, bowling, and playing air guitar. The advertisements were well received and won several awards for their humor and creativity.

Bud Light has also used popular culture to market its brand, sponsoring events like the Super Bowl, Billboard Music Awards, and other sports and music-related events. The beer has also collaborated with popular brands such as NFL, NBA, and various music artists to promote its products.

Conclusion

Bud Light’s popularity has continued to grow over the years, thanks to its unique brewing process, crisp taste, and refreshing finish. The beer has become a favorite of many beer lovers worldwide and is recognized for its role in the development of the light beer category. With its creative marketing strategies and innovative product line, Bud Light is sure to remain a popular choice for beer drinkers for years to come.

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[brief (六度編譯)]

If businesses actually want to sell products, they need to stop being so politically correct

Telegraph

23-05-17 18:20

Beer and spirits companies are using progressive and “woke” advertising to align themselves with popular political issues and values, but the sceptical response to a recent Miller Lite ad defending feminism has led the author Guy Kelly to argue that viewers are “bored” of this approach. Kelly called instead for a return to the clear and simple slogans that defined many famous advertisement campaigns, suggesting the “values” of beer-makers are irrelevant to many consumers unless they are actively offensive.

https://www.telegraph.co.uk/columnists/2023/05/17/miller-lite-beer-politically-correct-advert/

[brief (六度編譯)]

Pete Buttigieg says GOP falling into ‘delicious’ trap

The Independent

23-05-18 19:43

US Secretary of Transportation Pete Buttigieg said that far-right members of Congress positioning themselves against corporations that promote diversity or progressive ideas like Coca-Cola, Disney, and Bud Light has united most Americans who are on the other side of the fence. Speaking to Wired, Buttigieg expressed hope about common ground in America, in part thanks to the GOP. Over the last few years, notable right-wing members of Congress have blasted several companies for promoting inclusivity, with some campaigns calling for boycotts against the likes of Anheuser-Busch.

https://www.independent.co.uk/news/world/americas/us-politics/pete-buttigieg-gop-bud-light-disney-b2341684.html

[brief (六度編譯)]

Hannah Arensman interview: 'I had no desire to be anywhere near Austin Killips'

Telegraph

23-05-19 07:31

Former professional cyclist Hannah Arensman has spoken out against the participation of biological males in female professional cycling. Despite winning national medals and harboring hopes of competing in the Paris 2024 Olympics, Arensman retired from the sport last December following a race in which she finished fourth behind Austin Killips, a transgender athlete still benefiting from male puberty. Killips became global news this month by becoming the first transgender cyclist to win a sanctioned stage race. Arensman has accused the relevant governing authorities of failing to take appropriate action and failing to protect the integrity of women’s professional cycling competitions. Only retired athletes have spoken out in similar terms before now, with active athletes almost universally reluctant to express their misgivings for fear of being labelled transphobic. The case echoes similar controversies in other areas of women’s sports, notably tennis and weightlifting.

https://www.telegraph.co.uk/cycling/2023/05/19/hannah-arensman-austin-killips-cyclist-transgender/

[brief (六度編譯)]

Ted Cruz figures out a way to guzzle new Bud Light headlines

Washington Post

23-05-19 14:31

https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/G3CAH7GHHMI6ZDH7GOYFT5GBW4.jpg（图片大于 4 MB）

Senator Ted Cruz has found a new cause in cultural “wokeism” to target. He and fellow Republican Marsha Blackburn sent a letter to the CEO of Anheuser-Busch, owner of Budweiser beer, complaining about the company's partnership with transgender influencer Dylan Mulvaney, which saw Mulvaney’s image on some Bud Light cans. Cruz and Blackburn claimed the partnership had breached standards by violating the Beer Institute’s Advertising/Marketing Code and Buying Guidelines, which require firms to focus marketing at adults. Cruz and Blackburn said they wanted an investigation into the company over the partnership, which they claimed “targeted youths” with beer marketing. However, critics argue that the stance represents nothing more than an attempt at a culture war and note that the video was hosted on Instagram, which bans alcohol adverts and requires age-confirming statements.

https://www.washingtonpost.com/politics/2023/05/19/ted-cruz-bud-light-trans/

[brief (六度編譯)]

We’ve reached peak woke. Its virtue-signalling champions are being humiliated

Telegraph

23-05-19 19:00

Oxford University's decision to support freedom of speech over its 'snowflake' students is an indication that the tide may be turning in favour of free speech, according to this opinion piece. The move comes after certain members of the student union attempted to stop Professor Kathleen Stock, a feminist, from speaking at the Oxford Union. The 'same group have been defeated' along with the 'woke companies intent on ramming their marginal and often extremist beliefs down their customers' throats,' writes Allison Pearson in the Daily Telegraph. Her critique is also aimed at the Duke and Duchess of Sussex and their claims that they were victims of a 'near catastrophic car chase' in New York last week.

https://www.telegraph.co.uk/news/2023/05/19/weve-reached-peak-woke/

[brief (六度編譯)]

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer

Associated Press

23-05-19 21:06

The Human Rights Campaign has suspended Anheuser-Busch's benchmark equality and inclusion rating after the beer company failed to respond to the hate-filled and transphobic backlash to its partnership with transgender influencer Dylan Mulvaney. The Bud Light maker had previously been rated with a score of 100 in the Corporate Equality Index, which measures corporate policies, practices and benefits related to the well-being of lesbian, gay, bisexual, transgender and queer employees. The suspension means the company "no longer has the right to use the 'Best Places to Work' distinction", the group said.

https://apnews.com/article/bud-light-dylan-mulvaney-transgender-influencer-1ade61f1b70941d042b46449c32a3c9b

[brief (六度編譯)]

Iowa college to host drag show, Nikki Haley town hall on same weekend

The Independent

23-05-24 22:46

Grinnell College in Iowa, where Republicans have long courted young support, is set to host both an annual drag show and a CNN town hall with former governor Nikki Haley, who is running for the Republican nomination for president. Her criticism of transgender representation on the campaign trail has marked her out as a controversial figure at a time when Republicans in various states have made opposition to drag performances and to the transgender community more broadly legislative priorities. It is unclear how CNN will handle the town hall in light of criticism over the network’s decision to give former president Donald Trump a similar platform earlier this month.

https://www.independent.co.uk/news/world/americas/us-politics/grinnell-college-drag-show-nikki-haley-b2345177.html

[brief (六度編譯)]

Calvin Klein uses bearded trans man to advertise sports bra

Telegraph

23-05-24 22:14

Fashion brand Calvin Klein has been criticised for using a transgender model to promote a sports bra. The model, a man who identifies as transgender and has raised money to undergo breast removal surgery, featured kissing another model in the advert. The decision may have alienated cisgender women, shoppers argued on social media. Some Calvin Klein customers pledged to boycott the company in response, while others questioned why the model still wore a beard if he was trying to appear feminine.

https://www.telegraph.co.uk/world-news/2023/05/24/calvin-klein-trans-model-advertise-bra-beard-bappie-kortram/

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Ron DeSantis’s pitches — and Elon Musk’s glitches — make for a wild presidential bid launch

The Toronto Star

23-05-25 01:59

Florida Governor Ron DeSantis launched his campaign for the presidency of the U.S. in 2024 through a poorly planned announcement on Twitter Spaces. The event was initially hit by technical issues, which were joked off before the main event took on a heavily partisan and bitter tone as “the woke mind virus” and other right-wing grievances were ranted about. Billionaire businessman Elon Musk co-hosted the event, which aimed to promote Musk’s company while lifting DeSantis. Despite being touted as a game-changer in social media, it was more of an insular echo chamber as it hosted only like-minded individuals.

https://www.thestar.com/news/world/analysis/2023/05/24/ron-desantiss-pitches-and-elon-musks-glitches-make-for-a-wild-presidential-bid-launch.html

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Bud Light given away as Budweiser tries to stem Dylan Mulvaney ‘woke’ campaign backlash

Telegraph

23-05-25 17:29

Budweiser will offer a "summer rebate" to those buying 15-packs or larger of Bud Light, Budweiser, Budweiser Select or Budweiser Select 55, following a reported 25% drop in sales after partnering with transgender influencer Dylan Mulvaney. Customers will receive a prepaid credit card for proof of purchase of the promotional packs, capped at a limit of two. At the start of May, Mulvaney posted on social media celebrating the "best gift ever" sent by Bud Light, causing widespread criticism from celebrities, including Kid Rock, and serious damage to parent company Anheuser-Busch.

https://www.telegraph.co.uk/world-news/2023/05/25/bud-light-given-free-dylan-mulvaney-woke-campaign-backlash/

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This insanity has to stop – I refuse to accept biological men advertising women’s underwear

The Telegraph Opinion

23-05-26 07:02

UK journalist Sarah Vine has criticized advertising campaigns by Calvin Klein and Adidas for including transgender models in bras and women's swimwear. Writing in the Daily Mail, Vine argued that female customers feel insulted by the ads and said firms were engaging in "virtue signalling". Vine also criticised politician Sir Ed Davey for stating "it was quite clear that a woman could have a penis". While she said she was an ally of the transgender community, she added that biological men advertising women's swimwear was "rude".

In the piece, which was widely discussed on social media, Vine called on advertisers to use trans models to advertise more normal products such as life insurance or plumbing. While acknowledging women are more accepting than men, she added that advertisers had crossed the line regarding the definition of “woman”.

https://www.telegraph.co.uk/columnists/2023/05/26/biological-men-advertising-womens-underwear-insanity/

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J.D. Vance says Target ‘decided to wage war’ on customers with Pride Month collection

Hill

23-05-26 21:38

Republican lawmakers and conservative commentators in the US have called on supporters to boycott Target, following the company’s decision to release LGBT+ Pride merchandise. Several company stores have seen displays knocked down and employees threatened since the launch, with Target releasing a statement on the issue this week arguing that it is “making adjustments to our plans, including removing items” from stores. Corporate involvement in LGBT+ activism has come under increasing fire from the US conservative political right in recent years. Target has been selling Pride Month merchandise for a decade.

https://thehill.com/homenews/senate/4023000-j-d-vance-says-target-decided-to-wage-war-on-customers-with-pride-month-collection/

[brief (六度編譯)]

“Trans Rights” Means Trans Entitlements and the End of Civil Society

Ludwig von Mises Institute

23-05-29 11:00

Engineering and well-funded wars on the "civil society" attitude of laissez faire, which encourages individual freedom, is destroying America's previously renowned tolerance. A civil society can only occur when peace and freedom remain calm, and people can prosper without the need for violence and privilege. One example of this collapse of civil society is the “Trans rights!” movement which has received both support and criticism. Backlash against the trans rights’ movement is due to the forced redefinition of biology, the intrusion of transgender women into women-only spaces, the destruction of women's sports through the participation of transgender athletes, and the transgender movement influenced curricula in schools.

Transgenderism and other gender categories are a variation of identity politics, which divides people into groups that conflict with one another, while human rights rest on a “shared humanity,” meaning all humans possess the same rights to the same degree irrespective of their gender or sexual orientation. Trans activists who demand entitlements or group privileges, not derived from freedom or rights, wish to cast those who disagree with them as “endless haters,” so they can label themselves as victims. Civil society might become a violent civil unrest that could destroy America.

https://mises.org/node/63213

[brief (六度編譯)]

Conservatives are bullying pro-LGBTQ+ companies, just in time for Pride Month

Guardian

23-05-31 13:08

Conservative groups in the US are fighting against corporate American support for Pride month, attempting to push brands away from the LGBTQ+ community. Right wing backlash against brands who have produced lines in support of Pride has moved from online boycotts to direct action. Campaigners against Bud Light and Target caused such a stir that Target withdrew some Pride merchandise. Conservative groups have also made false claims against other brands including Lego and North Face. Ethical brands need to have a strategy in place for dealing with backlash from any group, just as P&G’s Love Over Bias campaign did, according to Marketing Week. Companies must bear in mind that it is a coordinated attack and not simply online outrage, and that their values are being challenged. This includes standing up for and protecting their LGBT+ employees and consumers.

https://www.theguardian.com/commentisfree/2023/may/31/conservatives-bullying-pro-lgbtq-companies-pride-month

[brief (六度編譯)]

Pride Toronto director says Jays have opportunity to turn a negative into a positive

The Toronto Star

23-05-31 10:00

Blue Jays reliever Anthony Bass has apologised for backing anti-2SLGBTQ+ boycotts of Target and Bud Light on social media. Bass shared an Instagram post calling on others to shun the companies for supporting the 2SLGBTQ+ community. Toronto Pride executive director Sherwin Modeste feels the Blue Jays can turn a negative situation into a positive by continuing to show their support for the 2SLGBTQ+ community. Taking responsibility, apologising and using the ballpark's resources to better educate oneself were also positive steps, Modeste added. The Blue Jays' Pride weekend takes place on 9-10 June, and the specific details will be released next week.

https://www.thestar.com/sports/bluejays/2023/05/31/pride-toronto-director-says-jays-have-opportunity-to-turn-a-negative-into-a-positive.html

[brief (六度編譯)]

Blue Jays pitcher apologizes for sharing video calling for boycott of companies supporting LGBTQ+ rights

Hill

23-05-31 16:22

Toronto Blue Jays pitcher Anthony Bass has apologised for sharing a video on social media that encouraged people to boycott major companies that publicly support the LGBTQ+ community. The video cited a passage from the Bible to justify the boycott. Bass said his teammates stood with him, but admitted he had failed to judge how his actions would be perceived by people with a background different from his own. Earlier this month, US companies Target and Bud Light faced criticism for promoting LGBTQ+ initiatives. In a statement, the Blue Jays reiterated its commitment to “providing an inclusive and welcoming experience for all”.

https://thehill.com/blogs/blog-briefing-room/4028364-blue-jays-pitcher-apologizes-for-sharing-anti-lgbtq-video/

[brief (六度編譯)]

Why 2023 is the summer of anti-LGBTQ panic

Washington Post

23-05-31 15:47

Right-wing activists have attacked companies such as Target, North Face, and Kohl's for marketing merchandise linked to LGBTQ pride. Apple's iTunes chart was topped recently by the song "Boycott Target", with lyrics featuring anti-LGBTQ, pro-Donald Trump, and pro-Christian themes. Similarly, North Face has faced criticism for an ad featuring a drag act and Ford for a "years-old" ad featuring a gay couple. Kohl's was criticised for selling clothes for LGBTQ children, and Target had to remove some items from conservative areas amid threats to staff following social media criticism of its bathing suit for trans women. Conservatives have called for firms to avoid campaigns featuring non-right-wing or non-conservative ideas, with the LGBTQ theme a socially acceptable alternative to wider discrimination. The spillover has hit firms such as Chick-fil-A, which was criticised on social media for a diversity-related promotion, despite the target of the promotion having held the post for years without criticism.

https://www.washingtonpost.com/politics/2023/05/31/pride-month-lgbtq-far-right-target/

[brief (六度編譯)]

Toro HRs for first hit with Brewers in a 4-2 win over the Blue Jays

The Toronto Star

23-06-01 02:08

Abraham Toro hit a two-run homer as the Milwaukee Brewers beat the Toronto Blue Jays 4-2. Making his first start of the season after being called up from Triple-A on Tuesday, Toro connected off Toronto right-hander Alex Manoah in the second for his first hit with the Brewers, who are 24-10 this season when hitting at least one home run. The Brewers are 5-16 when they don’t homer. López allowed two runs and three hits in four innings in losing his sixth straight decision.

https://www.thestar.com/sports/bluejays/2023/05/31/toro-hrs-for-first-hit-with-brewers-in-a-4-2-win-over-the-blue-jays.html

[brief (六度編譯)]

Pride Month was once an easy win for brands. Now, the stakes are much higher

CNN

23-06-01 10:33

Companies that have traditionally marked Pride Month by promoting messages of equality towards the LGBTQ+ community are facing backlash from social media and right-wing media outlets. Target and Bud Light featured in anti-LGBTQ+ campaigns after both companies released initiatives to support the transgender community. The brands have since appeared to backtrack, with Bud Light donating funds to LGBTQ+ organisations and Target pulling items from shelves. Despite years of progress for gay rights and equality, support for trans members of the community is still seen as more contentious: a recent survey showed 43% of US adults thought society had “gone too far” accepting trans rights. The current backlash threatens to create a chilling effect for companies that could make ‘allyship’ an uncomfortable and high-risk act of corporate engagement and may curtail prospects for future inclusive marketing. Companies engaging with marginalised groups must be prepared to take a real stance.

https://edition.cnn.com/2023/06/01/business/pride-month-companies-reaction/index.html